In a couple of months when Nestle re-launches its Maggi noodles, it will have to fight on two fronts. On the one hand, it faces an uphill task over its noodles' negative brand perception due to the controversy earlier this year. On the other, Nestle will have an equally major challenge from Baba Ramdev's Patanjali Ayurved, which is readying to roll out its own brand of veg atta noodles at a huge discount to Maggi's product.
Patanjali Ayurved plans to launch its atta noodles for around 30% less than Maggi atta noodles' price prior to its withdrawal from the market. Patanjali aims to introduce its noodles in about a fortnight, well before Nestle can relaunch Maggi subject to a nod from the Bombay high court.
"Patanjali's veg atta noodles will be priced at Rs 15 for a 70 gm pack. It will be a disruptor brand in the market with a superior quality. The product has received all concerned approvals and is ready to hit the shelves in about 10-15 days," said Aditya Pittie, CEO, Pittie Group, which is the Mumbai distributor of Patanjali products in general trade and is a pan-India distributor for the brand in modern trade.
Patanjali Ayurved plans to launch its atta noodles for around 30% less than Maggi atta noodles' price prior to its withdrawal from the market. Patanjali aims to introduce its noodles in about a fortnight, well before Nestle can relaunch Maggi subject to a nod from the Bombay high court.
"Patanjali's veg atta noodles will be priced at Rs 15 for a 70 gm pack. It will be a disruptor brand in the market with a superior quality. The product has received all concerned approvals and is ready to hit the shelves in about 10-15 days," said Aditya Pittie, CEO, Pittie Group, which is the Mumbai distributor of Patanjali products in general trade and is a pan-India distributor for the brand in modern trade.
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